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Thursday, November 12 • 2:00pm - 3:30pm
Media Matters: Telling Africa’s Story

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Let’s face it: Africa doesn’t always get a fair shake in the media. What can be done by both travel marketers and honest journalists to provide Africa with more balanced and authentic coverage, equally focused on the continent’s progress and vitality?

Topics to be discussed:
  • How to get attention (in the right way)
  • How to balance organic and purchased media
  • Pitching stories – what works and what doesn’t 
  • What media consumers are looking for in 2015 and beyond

avatar for Karen Hoffman

Karen Hoffman

President, The Bradford Group; ATA International Board of Directors
Karen Hoffman is President of The Bradford Group, an award-winning New York-based marketing, advertising and public relations agency, which also represents the Tanzania Tourist Board in the USA. The Bradford Group is very active in the Luxury Travel space representing the five-star... Read More →

avatar for José Barreiro

José Barreiro

Director Media Sales, Americas, Lonely Planet
Passionate about all things travel & tourism especially destinations in Africa. Over twenty years experience with working for some of the leading travel publishers and media brands. Currently leading media sales for Lonely Planet, the world's leading provider of curated travel... Read More →
avatar for Cathy Brown

Cathy Brown

Editor & Head Writer, Matador Network
Cathy Brown is an editor and head writer for Matador Network, the world's fastest growing travel and adventure lifestyle brand. Matador Network's website currently receives over 15 million unique monthly views and Skift voted Matador 'The #1 Most Influential Travel Media Brand on... Read More →
avatar for Ian Livingston

Ian Livingston

Editor, JohnnyJet.com
New York-based Ian Livingston is the editor at JohnnyJet.com, a leading independent online travel resource since its first USA Today write-up back in 2000. As editor, Ian helps direct the flow of travel wisdom and experiential writing through a website, regular email newsletters and... Read More →
avatar for Juergen Thomas Steinmetz

Juergen Thomas Steinmetz

President & Publisher, eTurbo News
Travel and tourism industry veteran Juergen Steinmetz, born 1957 in Duesseldorf, Germany, has more than 35 years of experience in the travel & tourism industry under his belt. He graduated with a travel and tourism degree from the university in Dusseldorf, Germany. His career in travel... Read More →
avatar for Stéphane Tellier

Stéphane Tellier

Travel Specialist Adviser, Evasion.tv
An adventurer at heart and photographer, Stéphane Tellier has rich and wide-ranging experience in the area of travel. After travelling for more than 20 years around the world, he joined a tour company in 2008 where he was in charge of designing, testing and improving travel itineraries... Read More →
avatar for Joe Yogerst

Joe Yogerst

Journalist, CNN Travel
California-based Joe Yogerst has been covering the globe for more than 30 years as a writer, editor and photographer. His African stories have ranged from Uganda’s rebound as a tourist destination and Madagascar’s eclectic shaman culture, to flying safaris in Namibia, solo hiking... Read More →

Thursday November 12, 2015 2:00pm - 3:30pm EAT
Tsavo Ballroom, Kenyatta International Conference Centre (KICC)

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